Author: Priscilia Stevens

Luxury shopping has long been synonymous with high-end boutiques, personal shopping experiences, and exclusivity. However, in a digital age where convenience reigns supreme, the landscape is shifting. Over a quarter of UK consumers are now purchasing luxury fashion and beauty items directly through social media platforms like TikTok and Instagram, fundamentally changing the way luxury brands engage with their customers. A recent study conducted by YouGov for WPP sheds light on this emerging trend. The research found that 27% of UK fashion and beauty shoppers who follow influencers have made direct luxury purchases through social media. This marks a significant…