British fashion brand Hera has joined forces with global icon Pepsi to introduce a game-changing limited-edition capsule collection. Titled ‘Here for More,’ this collaboration is more than just fashion—it’s a lifestyle movement. By blending Hera’s modern aesthetic with Pepsi’s energetic and bold branding, this collection is designed for those who embrace ambition, confidence, and fearless self-expression.
The exclusive collection features four unisex pieces, including hoodies and t-shirts, seamlessly integrating Hera’s signature minimalist elegance with Pepsi’s vibrant visual identity. Each design is a testament to pushing boundaries and living boldly.
A Vision of Ambition and Boldness
Georgia Streeton, Chief Brand Officer at Hera, shared her enthusiasm for the collaboration:
“We are thrilled to unveil our exclusive partnership with Pepsi, a brand that, like Hera, embodies ambition, boldness, and the relentless pursuit of more. ‘Here for More’ is not just a collection—it’s a mindset. It celebrates those who challenge limits, chase success, and live life to the fullest.”
This partnership is about more than just clothes; it’s about inspiring a generation to step into their power and own their style with confidence.
Bringing ‘Here for More’ to Life
To deepen the impact of this collection, Hera and Pepsi are launching an immersive, interactive campaign that highlights the essence of ‘Here for More’ through:
- Exclusive Interactive PR Boxes: Specially curated packages filled with collection pieces and unique engagement elements for influencers and fashion insiders.
- Immersive Pop-Up Experiences: Fans can witness the collection firsthand at exclusive events across major UK cities.
- A Bold Visual Fashion Campaign: Showcasing the collection’s striking designs and the fearless energy behind it.
Streeton further emphasized the deeper meaning of this collaboration:
“We are honored to collaborate with Pepsi in bringing this vision to life. By merging contemporary fashion with an iconic global legacy, we’ve created a collection designed to inspire confidence and a winning mindset. We can’t wait for our community to experience it and embrace what it truly means to be ‘Here for More.’”
When and Where to Get It
Fashion lovers and Pepsi fans alike can get their hands on this exclusive drop starting March 17, with online prices ranging from £58 to £88.
From March 20 to March 23, the collection will make its way to four major UK cities—London, Birmingham, Manchester, and Glasgow—giving consumers an in-person experience. Adding an exciting twist, special Pepsi x Hera vending machines will give fans the chance to win limited-edition pieces.
Uniting Style and Passion
Pepsi’s Senior Marketing Manager, Neil Ronson, highlighted the synergy between the two brands:
“Pepsi has always encouraged people to pursue their passions and stay ‘Thirsty for More.’ Hera shares this vision, making them the perfect collaborator for this collection. We’re excited to see how fans embrace this bold, limited-edition drop.”
This innovative blend of fashion and culture is more than a fleeting trend—it’s a powerful statement. Whether you’re rocking a sleek hoodie or a striking tee, this collection invites you to step into a world of ambition, style, and confidence. Live boldly, dress fearlessly, and always be ‘Here for More.’
