Zara is set to premiere the second installment of its live shopping series, Zara Streaming, on Thursday, March 27, 2025, at 9:00 PM (CET). Following the success of its inaugural episode in September 2024, the event will once again be hosted by supermodel Cindy Crawford and her daughter Kaia Gerber, who will present a curated selection of exclusive fashion pieces.
This episode will spotlight a limited-edition collection, available for immediate purchase via Zara’s website and mobile app. First introduced in China in late 2023, the Zara Streaming format has since expanded to key Western markets, including the United States, United Kingdom, and several European countries, as part of the brand’s broader strategy to engage digitally savvy consumers.
The production will be directed by David Lowery, with Karl Templer as creative director and Olivia Singer, fashion editor of British Vogue, overseeing styling. By adopting a seasonal live event format rather than frequent broadcasts, Zara aims to sustain consumer interest while reinforcing its digital presence.
With an emphasis on innovation, exclusivity, and interactivity, the latest episode of Zara Streaming seeks to redefine the online retail experience, further positioning Zara as a leader in the evolving landscape of digital commerce.
