Following the success of its first-ever second-hand luxury fashion showcase in London, Vinted is now taking the experience online with its new digital platform, ‘House of Vinted.’
This innovative launch allows fashion enthusiasts to shop high-end designer pieces straight from the wardrobes of top content creators. Featuring coveted brands like The Row, Prada, Gucci, Maison Margiela, and Jacquemus, the collection includes standout items from fashion icons such as Susie Lau, Victoria Magrath, Simran Randhawa, Giulia Valentina, and Keiona Revlon.
Emma Sullivan, Vinted’s Creative Director, expressed her excitement about the expansion: “After our successful ‘House of Vinted’ showcase in London, we’re thrilled to bring this curated luxury selection to our UK members. Shopping and selling pre-loved fashion should be an exciting, joyful experience, and we’re excited to share this journey with our community.”
Attendees of the London event were given an exclusive preview of the pieces, carefully selected based on the personal styles of the creators and Vinted’s trending search data. Popular fashion themes such as art deco, gingham, vintage aesthetics, Scandi minimalism, statement pieces, puff sleeves, and cable-knit sweaters influenced the curation. Among the highly sought-after listings is a Prada Spring/Summer 2020 dress from Susie Lau’s collection and a pair of Maison Margiela Tabi shoes—an iconic piece she describes as ‘social catnip.’ Victoria Magrath’s Balmain x H&M heels, which she queued for hours outside a Manchester store to buy, also join the exclusive lineup.
The digital ‘House of Vinted’ will officially go live on March 25 at 6 PM in the UK, Italy, and France—the home countries of the featured creators. Adding to its impact, a portion of the proceeds will be donated to Oxfam, supporting charitable causes while promoting sustainable fashion.
Fashion lovers, mark your calendars—this is your chance to own a piece of fashion history while embracing pre-loved luxury.
