Author: Brandon Schwazz

In a social media world where everything feels curated and filtered, Sydney Schiffer stands out for simply being herself. Her path from Florida State finance grad to TikTok star with almost a million followers wasn’t planned—it happened organically as she shared snippets of her everyday life with growing audiences who saw themselves in her content. Just a Girl Who Loved Beauty Before she became “Sydney Schiffer the content creator,” she was just Sydney from Orlando. She went to Boone High School, studied finance in college, and seemed destined for the typical corporate grind. But Sydney had always had this creative…

After months of intense speculation, it’s finally official—Jack McCollough and Lazaro Hernandez are stepping in as the new creative directors of Loewe. The fashion world had been buzzing with anticipation ever since the duo bid farewell to Proenza Schouler in January, sparking whispers that a major European house was next on their radar. Their arrival at Loewe signals the end of an era for Jonathan Anderson, whose visionary leadership over the past 11 years transformed the Spanish luxury brand from a niche leather goods label into a global fashion force. His expected transition to Dior further underscores the intricate power…

Decathlon is stepping into uncharted territory. After quietly testing the waters in 2024, the sports retailer is officially launching a dedicated clothing line designed not for the gym, but for everyday life. Featuring a versatile range of sweatshirts, t-shirts, zip-up jackets, and leggings, the collection caters to men, women, and unisex styles—marking a significant shift for the brand. Responding to Demand: Decathlon’s Lifestyle Evolution While Decathlon’s DNA is rooted in sportswear, its new collection isn’t about reinventing fashion—it’s about meeting consumer demand. For years, shoppers have embraced Decathlon’s athletic pieces beyond the gym, effortlessly incorporating them into their daily wardrobes.…

Chanel has long been synonymous with timeless beauty staples, from classic red lipsticks to iconic nail polishes. However, the French luxury house also excels at delivering fresh, trendsetting innovations. This was evident with the viral interlocking C logo nail stickers of 2023, and it holds true once again with the launch of their latest beauty sensation—a dazzling glitter lipstick. Part of the Rouge Coco Flash collection, the new shade, 272 Rosa, offers the same intensely pigmented, hydrating formula that has made the line a favorite. Infused with nourishing ingredients like jojoba and sunflower wax, this lipstick ensures long-lasting moisture and…

New Balance, the iconic American sneaker brand, is making waves once again with an exciting addition to its esteemed ‘Made in UK’ collection. Introducing the ‘Allerdale’ – a sneaker that seamlessly blends the heritage of classic walking shoes with a contemporary, refined design, setting a new benchmark for stylish yet functional footwear. A Homage to British Craftsmanship Taking inspiration from the picturesque landscapes of Cumbria, the Allerdale pays tribute to the UK’s deep-rooted culture of outdoor leisure. The name itself is a nod to the historical Allerdale district, home to New Balance’s UK manufacturing hub in Flimby. With this release,…

Renowned musician, producer, and Louis Vuitton creative director Pharrell Williams has joined forces with esteemed French champagne house Moët & Chandon to introduce a distinguished collection of limited-edition bottles. Designed to elevate celebrations, this collaboration merges timeless craftsmanship with contemporary artistry, reflecting Pharrell’s signature aesthetic and Moët & Chandon’s legacy of excellence. Exclusive Limited-Edition Bottles The collection features two striking 750-ml bottles: Both bottles are distinguished by Pharrell’s signature in pearl-like white lettering and an enhanced red royal seal, now adorned with a pearled “PW” monogram, adding a refined personal touch. The Bow Creation: A Tribute to Tradition Taking inspiration…

Haider Ackermann’s debut as Creative Director of Tom Ford was a defining moment in modern fashion. Renowned for his mastery of tailoring and poetic design sensibility, Ackermann stepped into one of the industry’s most iconic roles with a vision that honored the past while embracing the future. Instead of merely revisiting Tom Ford’s most celebrated moments, he chose to reinterpret the brand’s DNA with an understated, elegant touch. His first collection was a lesson in refined sensuality—paying tribute to Ford’s legacy without resorting to nostalgia. The setting of the show was an intentional nod to Ford’s legendary presentations of the…

American fashion powerhouse Tommy Hilfiger, a subsidiary of PVH Corp, has unveiled its latest design collaboration with American model and style icon Sofia Richie Grainge. This dynamic partnership brings forth an exclusive capsule collection that redefines modern sophistication with a “coastal cool” aesthetic. Since becoming a brand ambassador in June 2024, Richie Grainge has infused her signature elegance into this collection, which seamlessly merges timeless American fashion with contemporary allure. According to Tommy Hilfiger, the collection represents a “refined evolution” of the brand’s womenswear, marrying Richie Grainge’s trendsetting influence with the label’s classic aesthetic to create an effortlessly luxurious wardrobe.…

Visiting this area can be done relatively easy by car and if you want to go up, by train up to 3,400 metres above sea level, the highest train ride in Europe, the Jungfrau Railway is very impressive (and expensive!).