After months of intense speculation, it’s finally official—Jack McCollough and Lazaro Hernandez are stepping in as the new creative directors of Loewe. The fashion world had been buzzing with anticipation ever since the duo bid farewell to Proenza Schouler in January, sparking whispers that a major European house was next on their radar. Their arrival at Loewe signals the end of an era for Jonathan Anderson, whose visionary leadership over the past 11 years transformed the Spanish luxury brand from a niche leather goods label into a global fashion force. His expected transition to Dior further underscores the intricate power moves within LVMH’s fashion empire. While Loewe’s confirmation to WWD framed this as a bold new chapter, industry insiders have long seen it as fashion’s worst-kept secret—a move that felt inevitable rather than shocking.
From Proenza Schouler Founders to Loewe’s Visionaries
For McCollough and Hernandez, this is more than just a career pivot—it’s a defining moment. Renowned for their cerebral yet commercially savvy approach, the duo now faces the challenge of building on Loewe’s meteoric rise while infusing their own creative DNA. Their relocation to Paris signals their deep commitment to the role as they prepare to immerse themselves in Loewe’s rich heritage, from its Madrid ateliers to its expansive global presence. With the brand reportedly nearing €2 billion in annual revenue, they step onto a stage of unprecedented scale—one still echoing with Anderson’s distinctive aesthetic. How they balance continuity with fresh innovation will be closely watched, especially as Loewe’s cultural influence grows through major exhibitions in Tokyo and Milan and the prestigious Loewe Foundation Craft Prize.
One thing is certain: all eyes are on McCollough and Hernandez as they take on their biggest fashion challenge yet. Will they redefine Loewe’s future, or will the shadow of their predecessor prove too strong? Either way, the next chapter of Loewe promises to be a thrilling ride.
