American fashion powerhouse Tommy Hilfiger, a subsidiary of PVH Corp, has unveiled its latest design collaboration with American model and style icon Sofia Richie Grainge. This dynamic partnership brings forth an exclusive capsule collection that redefines modern sophistication with a “coastal cool” aesthetic.
Since becoming a brand ambassador in June 2024, Richie Grainge has infused her signature elegance into this collection, which seamlessly merges timeless American fashion with contemporary allure. According to Tommy Hilfiger, the collection represents a “refined evolution” of the brand’s womenswear, marrying Richie Grainge’s trendsetting influence with the label’s classic aesthetic to create an effortlessly luxurious wardrobe.
A Fusion of Classic and Contemporary Fashion
Discussing the collaboration, Tommy Hilfiger expressed admiration for Richie Grainge’s ability to embody the essence of the modern woman.
“Sofia represents the contemporary multi-faceted woman, reflecting the strength and versatility of today’s generation,” said Hilfiger. “As a model and entrepreneur, she has captivated audiences with her unique take on timeless fashion. Her ability to transform classic wardrobe staples into must-have pieces defines a new era of style.”
The collection, named Sofia for Tommy, consists of 24 impeccably designed pieces drawing inspiration from vintage nautical themes and archival preppy silhouettes. The lineup includes tailored blazers, flowing wide-leg denim, chic tops, and elegant dresses, all curated to reflect Richie Grainge’s signature blend of relaxed cool and refined femininity.
A standout feature of the collection is its rich interpretation of the all-American color palette. Instead of the traditional red, white, and blue, the designs incorporate sophisticated hues of cream, deep crimson, and navy, elevating the overall aesthetic to one of understated luxury.
Sofia Richie Grainge’s Vision for the Collection
Sharing her excitement, Richie Grainge emphasized the significance of collaborating with a designer she has long admired.
“Tommy is a true fashion icon,” she said. “He has been a creative force I’ve looked up to since I began my journey in the fashion industry. It’s an honor to introduce a collection that embodies effortless sophistication for everyday wear. These pieces celebrate self-expression and a passion for classic, authentic style—values that Tommy and I deeply connect on.”
A Legacy of Iconic Collaborations
The Sofia for Tommy capsule continues Hilfiger’s tradition of partnering with influential women in fashion, following successful collaborations with stars such as Jisoo, Gigi Hadid, Hailey Bieber, and Zendaya.
Fashion enthusiasts can explore and shop the collection on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners. With its blend of heritage and modernity, this collaboration is set to redefine effortless luxury for a new generation of style enthusiasts.
