Madrid – Spanish fashion brand Nude Project, known for its rapid rise and distinctive genderless designs, has taken a significant step in its evolution by venturing into the footwear market. This strategic move comes through a limited-edition collaboration with the iconic American brand Sebago, marking another milestone in the company’s dynamic expansion.
Following a trajectory of continuous diversification, Nude Project recently introduced a dedicated women’s fashion segment and now extends its reach into footwear. This collaboration with Sebago is not just a limited-edition experiment; rather, it signals the brand’s commitment to permanently integrating footwear into its product offerings in the near future.
A Strategic Partnership Rooted in Heritage
The Sebago x Nude Project collaboration represents more than just a new product launch—it embodies a fusion of tradition and contemporary style. As the first shoe designed by Nude Project, this venture underscores the brand’s core values of intergenerational and genderless fashion. Since its inception in 2019, Nude Project has consistently challenged traditional fashion norms, embracing a philosophy that transcends gender, age, and geographical boundaries. This commitment has propelled its rapid growth and positioned it as a disruptive force in the fashion industry.
Reflecting on this partnership, Bruno Casanovas, co-founder and creative director of Nude Project, highlights the inspiration behind the collaboration: “We wanted to create something that not only spoke of style but also embodied the concept of legacy—bridging generations, from parents to children, and grandparents to grandchildren.” He further emphasizes that Sebago, a brand synonymous with timeless elegance, aligns perfectly with Nude Project’s ethos of enduring fashion that defies trends.
A Modern Take on a Classic Design
The Sebago x Nude Project collection features a single shoe model priced at €249, available in sizes for both men and women. Staying true to Nude Project’s genderless philosophy, the design is identical across all sizes, reinforcing its commitment to breaking down traditional fashion barriers. This collection breathes new life into Sebago’s classic boat shoe by preserving its signature silhouette while introducing contemporary elements that appeal to modern consumers.
Crafted from premium leather with a durable rubber sole, the shoe showcases a striking combination of cobalt, light blue, and baby blue hues—paying homage to Sebago’s nautical heritage. The design retains the traditional lace-up structure, with caramel-brown accents that add a refined touch. The sole, featuring a wider and more rugged tread, merges the classic boat shoe aesthetic with Oxford-inspired track soles, offering a fresh reinterpretation of the timeless silhouette.
A Symbol of Timeless Style and Connection
Beyond its aesthetic appeal, this collaboration seeks to evoke nostalgia and a sense of continuity between past and present. “The shoe is more than just a fashion statement—it’s a bridge between generations, connecting parents, children, and grandparents through shared style,” Nude Project states. By blending classic craftsmanship with contemporary design, the collection redefines heritage footwear for a new generation, making it both a tribute to the past and a beacon for the future.
Positioning for Global Expansion
Nude Project’s choice of Sebago as its entry point into the footwear market is no coincidence. The collaboration not only reinforces the brand’s commitment to genderless and intergenerational fashion but also strengthens its global aspirations. Sebago, founded in the United States in 1946, has long been a symbol of premium footwear, worn by cultural icons such as Michael Jackson, Pharrell Williams, Paul Newman, and Kate Middleton. By aligning itself with this legacy, Nude Project continues to elevate its own brand positioning on the international stage.
This move follows a series of high-profile collaborations, including previous capsule collections with Playboy. These strategic partnerships indicate a growing ambition to expand beyond European markets and establish a presence in the United States. While official sales data has not been disclosed, the brand’s increasing alignment with American heritage brands suggests a clear intent to tap into the lucrative U.S. fashion market.
A Launch That Celebrates Generations
In celebration of this launch, Nude Project is rolling out a special promotional campaign coinciding with Father’s Day. Customers who visit the brand’s stores with their grandparents will be eligible for a special 2-for-1 discount—further reinforcing the collection’s intergenerational theme.
This release is more than just a new product—it’s a defining moment for Nude Project, marking its bold entry into footwear and setting the stage for future expansions. With a strong commitment to genderless, timeless, and intergenerational fashion, the brand continues to push boundaries, ensuring its place at the forefront of the global fashion industry.
